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Just heard that GoDaddy has pulled its controversial ad from the Super Bowl after a huge negative response. The ad was previewed on The Today Show, where the hosts expressed their horror. Then a Change.org petition was started, which drew over 42,000 responses. I’m pretty sure GoDaddy is getting more FREE publicity over this gaffe than they would have from simply airing the commercial during the game.
Fortunately, GoDaddy did the right thing and pulled the ad, saying “This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad…. The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he’s been adopted permanently by one of our longtime employees.”
The dog reportedly has his own office inside GoDaddy’s corporate headquarters in Scottsdale. His office features a doggy door and a desk equipped with food and water dishes. He’ll do some traveling and community outreach. He’ll spend nights and weekends with a GoDaddy employee who volunteered to make Buddy part of his own family. You can even connect with Buddy on Twitter under the handle @GoDaddyBuddy. Not quite sure how well he can type with his paws, but whatever.
Until next time,
Good day, and good dog!