I know this is an ad for an adoptable cat, but it is so well written I wanted to share it. I spend a fair amount of time dreaming about getting another dog, and perusing rescue postings. Usually, they are written to fit a certain template and tell you just about nothing about the dog. This one, by contrast, really gets your attention.

I think better ads are more successful than boring ones, don’t you? I have to think the adoption rate would go up if rescues and shelters put a bit more thought into their adoption ads. Continue reading How Adoptable Animals Should Be Advertised →